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国内外旅游眼动实验研究综述及展望(2010-2020)
发布时间:2022-05-29 点击: 发布:《现代商业》杂志社
张洪梅 胡传东
重庆师范大学 重庆 401331

 
摘要:将眼动实验方法加入旅游研究领域是近年旅游研究的新趋势。回顾旅游眼动实验研究有利于归纳现有研究范式,廓清研究存在的问题,为未来研究提供启示和理论参考。旅游眼动实验能精确反映被试的注视过程,使研究者有了深度挖掘旅游者视觉注意和认知加工的条件,为旅游景观改造、旅游广告设计、旅游地图设计和促进旅游消费提供了实验科学依据。但旅游眼动实验研究存在实验样本人口统计信息单一和实验环境欠真实的问题,导致实验未充分体现旅游具身属性并缺乏外部推广性。未来研究应改进眼动实验的设计环节,注重与神经科学研究方法有机结合;在推动前瞻性应用研究的同时,更应回归旅游基础理论的沉淀,增强旅游学研究的属性和导向。
关键词:旅游眼动实验;研究综述;展望
中图分类号:F590.7  
基金项目:国家社科基金项目“三峡库区旅游扶贫风险与返贫干预机制研究”,项目编号:18XSH013;重庆市社会科学规划(文旅)重点项目“新时期长江三峡国际黄金旅游带一体化建设路径研究”,项目编号:2021WL01。
期数:2022(13)  
页码:3-5
页数:3



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